Claire Glasby
Strategic Brand Consultant
Strategic direction, storytelling and hands-on support for brands that want to grow with clarity and purpose
About Claire Glasby Consulting
Turn your vison into reality
I’m a senior brand and marketing leader with over 20 years’ experience building thoughtful, creative and commercially effective brands. I’ve worked across luxury, travel, hospitality, culture and tech both in-house and agency side, and most recently as Global Chief Commercial Officer at award-winning luxury hospitality brand Soneva.
My approach is rooted in strategic clarity, editorial thinking and creative execution. I’ve led full brand repositionings, launched new products and destinations, developed multi-channel campaigns and shaped stories that build long-term value and deep audience connection.
I now work with brands on a consultancy basis to help solve complex marketing challenges, create compelling brand narratives or build stronger internal capability.
How I work
I offer flexible consulting support tailored to what your team needs whether that’s a one-off deep dive, a focused project or ongoing advisory support on a retainer basis. I’m not looking for full-time roles but I’m fully committed when I’m in.
I work remotely from France with regular travel when needed and I’m used to working across time zones and cultures.
What I do
I support clients across three main areas from high-level strategy through to practical implementation:
1. Brand and Marketing Strategy
- Brand positioning and messaging frameworks
- Marketing strategy and channel planning
- Commercial strategy support (audience, offer, pricing and growth)
- Go-to-market planning for new launches or repositioning
- Founder or executive brand storytelling
2. Creative and Content Direction
- Campaign concepts and creative direction
- Content strategy and planning across web, social, CRM and experiential
- Editorial voice development and tone of voice guidelines
- High-quality storytelling across owned and earned channels
- Copywriting oversight, commissioning and briefing
- Creative team mentoring and capability building
3. Troubleshooting and Team Support
- Interim brand or marketing leadership
- Marketing audits and diagnostic work
- Team structure and process optimisation
- Strategic sounding board for in-house leads
4. Brand Experience and Activation
- Translating strategy into guest and customer experiences
- Creative direction for activations, campaigns and partnerships
- Journey design for product, hospitality or experiential brands
- High-impact content planning for launches and key moments
- Strategic alignment of physical and digital brand touchpoints
A trusted network
Alongside my own expertise I collaborate with a trusted network of creative and operational professionals. This includes design, social media, photography, videography, wellness and F&B conceptualisation and executive support. Where useful, I can help facilitate connections or pull together the right team to bring a project to life.
Prendre contact
Téléphone: +33677431411
Courriel: claireglasby@gmail.com
Adresse: 9 Avenue Du Pont De Truyère, Entraygues-Sur-Truyère, 12140, Aveyron, France